Measuring Social Media Influence

You spend a lot of time and energy to promote your business on social media. But is your time and efforts are really worth this? That all depends on the visibility and sales that you generate by promoting your product or service online. In simple words, it all depends on your social media influence.

What is social media influence?

Your ability to command attention of people using social media and getting sales from them is your social media influence. Your influence depends of how efficiently and properly, you can use your social media make your product or service visible to people.

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Promoted Pins Arrive on Pinterest

When Facebook makes money with advertisements, how can Pinterest stay behind? There are promoted pins on Pinterest to enhance its revenue.

You heard it right! Pinterest has launched an advertising business to target its 46 million users. It is charging brands to place content on users’ “pinboards” much the way Facebook and Twitter allow businesses to pay to put their messages inside streams of updates from friends.

Pinterest is looking to earn the $2.5 billion valuation it received after its last financing round of $200 million.

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How Helpful Are Twitter Analytics

If you are the admin of a Facebook page, then you can see the analytics of that page in the “Insights” section of Admin Panel.

Similarly, now it is possible for checking analytics on Twitter. Earlier this privilege was available for Twitter ad customers only. The new facility is being rolled slowly and it is only a matter of time before it would be available for everyone.

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Facebook Merger Part 3 – Merging Facebook Place Page and Business Page

Among the great products launched by Facebook, Facebook Places has been one of the greatest. Facebook Places went live on 18 August, 2010.

It is a product for both local businesses and Facebook users alike, especially since the launch of Deals.

What is Facebook Places?

When a Facebook user checks in to a location using his/her iPhone, Android phone, BlackBerry or via touch.facebook.com, he/she is automatically connected to what is called a “Place Page” for that local business on Facebook.

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