Almost month ago, Facebook started rolling out conversion measurement tool that would serve as a link and help online marketers in bridging the data gap between social ads and online sales.
According to David Baser, Facebook‘s ads product manager:
“Measuring ad effectiveness and outcomes is absolutely crucial to all types of businesses and marketers.”Quoting an example of an online shoe retailer, Baser said, “You would see the number of people who bought shoes.”
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