After ruling Twitter, Google Plus and Instagram, Hashtags are here to rule Facebook.
Now Facebook can tap into the marketing dollars that have been flowing into hashtag-focused campaigns.
Arrival of Hashtags:
The buzz of hashtags coming to Facebook had started in March 2013. Finally, they are here.
Facebook said:
Starting today, hashtags will be clickable on Facebook. Similar to other services like Instagram, Twitter, Tumblr, or Pinterest, hashtags on Facebook allow you to add context to a post or indicate that it is part of a larger discussion. When you click on a hashtag in Facebook, you’ll see a feed of what other people and Pages are saying about that event or topic.
Why introduce hashtags now?
Greg Lindley, a Facebook product manager, wrote in the blog post:
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